Benjamin SearcyJul 95 min readHow to Use Gamification to Boost Sales and Customer LoyaltyIntroduction Gamification, the integration of game design elements into non-game contexts, is a significant tool for influencing human...
The LHT TeamJun 54 min readWinning Through Word-of-Mouth: A Brand's Journey to Market DominanceA Story of Authenticity and Customer Engagement In 2010, Emily Weiss launched "Into The Gloss," a beauty blog that emphasized real...
The LHT TeamMay 215 min readOvercoming Negativity Bias in Marketing: Strategies for Positive Customer EngagementIntroduction: We live in a digital-first world, which offers numerous benefits, yet it also means that a single negative review can...
Benjamin SearcyMay 152 min readRevisiting the 'R' in ROI: Refining the Scope of Return on InvestmentIntroduction: While the traditional measure of Return on Investment (ROI) in marketing has predominantly focused on the immediate...
The LHT TeamApr 163 min readLevel Up Your E-Commerce Game: A Marketer’s Guide to Mastering GamificationLet's talk about game-changers in e-commerce—we mean this quite literally. Our team of experts has navigated the choppy waters of...
The LHT TeamApr 25 min readCoupons: Driving Revenue or Devaluing Your Brand?Coupons have long been a staple in modern marketing strategies, with retailers and brands offering discounts and savings to attract new...
